I am an all in one brand media specialist services including websites, video/photo productions, branding and online marketing, holding senior positions throughout my career and now providing that service to business’s of all sizes.

My clients love Strmlined’s approach because they love the results delivered.

  • Websites

  • Video/Photo Production

  • Branding

  • Online Marketing

Why work with strmlined?

This is the brainchild of Art Director, Umar Salman. Witnessing years in the industry, flooded by people with no real design or marketing knowledge, I bring a package to all my clients with direct contact with myself and a hands on approach to projects.

I bring the real experience of working with global leading brands and holding leading design/marketing positions and now bring that to every type of business size...as long as we share the same high ambitions!



Art director Linkedin

Past career and experience includes:

  • Interactive Art Director | Swatch Group HQ

  • Art Director | Education First

  • Head Of Design | Kaplan International

I work with challenger brands, emerging startups, and forward-thinking enterprises.

During my time as a co-worker with Umar I was impressed of his creativity, dedication to perfection and that Umar always delivered a superb result above my own imagination.

Simon Marke Gran

Marketing Executive l Education First, Stockholm

Umar impressed me with his natural creative talent and critical eye for detail. He works meticulously and delivers quality work, and nothing less. I would recommend him with full confidence for any web or graphic design roles.

Maphrida Forichi

Marketing Assistant I Google, San. Francisco


My solutions enable your business to be more reliable, flexible, and scalable. Find out how I can help your business become digital in the following areas:

  • Website design & development

  • Online advertising

  • Photo & video production

  • Branding

  • Social media management

Get in touch now

Recent projects

  • Body sculptor

    Responsive landing page, UI/UX,
    visual design & development

    Visit site
  • Play video


    Video shooting, art direction, video editing including music syncing

    Play video
  • A bronz tail

    Full rebrand online & offline for
    LA’s number 1 luxury tanniing salon

    Visit site

Case Study

A bronz tail


  • Website Design & Build

  • Rebrand

  • Social Media Strategy

  • Video Production

A bronz tail

"I want to thank you for being the best contractor/partner ever."

You're patient, deliberate, reliable, and most importantly available for us when we need you.
We know we'll be working lots more in the very near future."

Christina Passanisi, CEO at A Bronz Tail

Visit the website

Website showcase


I like to brag about the results and success that can be delivered, further cementing what a strong visual online and offline presence can do for an individual or a brand.

“We started in May 16' and pulling from one of our initial emails, ‘We just wanted to let you know that you are doing a great job, in two weeks you have more than doubled our followers!'.. well from 54 followers then to over 10k in less than a year. They've done a great job!“

Audience Identity

You're patient, deliberate, reliable, and most importantly available for us when we need you. We know we'll be working lots more in the very near future.


With a variety of targeted hashtags relevant to #travel and #minimalist as well as followers of traveler accounts we are able to boost Rolo's engagement and ensure the right audiences are discovering there amazing product.

“As a monthly user, Umar at Strmlined is the most highly targeted marketing service we've come across. Their integrated like and hashtag system results in both quality brand building + sales.

Audience Identity

Original Grain is a lifestyle brand whose audience consists of stylish, masculine and motivated individuals.


With targeted hashtags such as #wristgame and #OG. We were able to reach out and connect Original Grain with the audience it's handcrafted wood watches are made for. This resulted in an up-tick in all their engagement metrics, particularly in overall impressions.


Availability is always limited.

Enquire now

Strmlined.com | We design build and manage your brand for you